DESIGNED IN LONDON BY LOHO KUR

"Felthoria" is about that euphoric feeling of coming back home. I grew up in Feltham, a small town on the border of West London. It’s not much to look at and feels like the middle of nowhere, but it’s always had a special place in my heart.

Feltham + euphoria = Felthoria

from the Bono people of Ghana: FUNTUNFUNEFU -DENKYEMFUNEFU (Unity in Diversity)

Embossed with the Adinkra symbol FUNTUNFUNEFU -DENKYEMFUNEFU (Unity in Diversity)

The official BY LOHO gunsmoke metal patch.

Family,

Let me take you back to where it started.

I was 16, in college, and life felt heavy. I was going through some of my roughest days, quietly trying to make sense of everything.

My best friend at the time—someone I looked up to like a big brother—began to change.

I watched him fall from grace from drugs and become someone I didn’t recognize. It hurt deeply.

We used to spend hours together customising denim. He’d hand me down his old Versace jeans, and that’s when my love for denim began.

It was more than fabric—it was memory, emotion, and expression.

But as he lost himself, I felt myself breaking too.He became what some would call a social deviant. And I was left in pain, unsure of how to process it all.

So I designed.It was the only way I knew how to breathe again.

I poured my feelings into denim. Into stitching. Into sketching.I found comfort in the support of my friends and family. In that unity, I began to heal.

During that time, I came across the Adinkra symbol Funtumfunefu Denkyemfunefu, from the Bono people of Ghana. Its message of unity in struggle struck me. It was beautiful. Powerful.

I replaced my old sad face logo with this symbol, and now it’s woven and embroidered into the fabric of every piece I make.

I began sketching my ideas in an old journal I called Deviant. That book, and the brand, became my sanctuary.

Deviant by Loho was born.But it didn’t just live in my hands—it lived in a world I imagined during those lonely days in college.

A place I dreamt about while sitting in class or zoning out on the bus. A world I named Felthoria.

Felthoria is about coming home.
Not just physically, but spiritually.

I grew up in Feltham, a quiet town on the edge of West London. It isn’t glamorous—some would say it’s the middle of nowhere—but it shaped me.


Feltham + euphoria = Felthoria.

It was my escape.
A world where pain was transformed into power.


Where deviation led to healing.

Every stitch in my pieces carries that story—of heartbreak and hope, of falling and getting back up, of deviation and alleviation.

I hope when you wear them, you feel that too.

With love,


Loho.